Coty’s massive consolidation and relocation of several of their groups landed them 75,000 square feet on Park Avenue in New York City, and TMA was there to design this new space. The collaborative intention was to evoke a timeless feel while physically reinforcing the philosophy behind their brands-sophisticated, yet casual and peaceful to inspire creativity. Coty sprawls over the 17th and 18th Floors of their new building and sought a powerful aesthetic to represent the strength and size of their offices, so TMA introduced a bold signage feature on the 17th Floor, the main greeting location, to announce the company’s ownership of the space. Additionally, an impressive pool of river rock adorns the area and features an etching of the Coty logo on large glass sheets, further complimented by color-changing lighting. Also located in this main Reception area are the Executive Pantry, Boardroom and Coty Company Store, featuring a stainless steel and clear glass backdrop, simple and minimal, to effectively showcase the creative and colorful products on display, The 18th Floor features private offices on the perimeter walls and a Café Area which encourages both floors to interact, boasting built-in banquets in addition to casual tables for informal eating within the common area.